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Customers surely have more power than ever. The digital democratisation of society allows disruptive businesses to reshape market segments. These energized consumers demand products and services that work to them, and boardrooms must be allowed to accommodate this reality. According to the Director Start, marketing needs from long term board individuals increased by simply 60%! Therefore , what is the solution to the problem? The solution is marketing. By simply creating more beneficial campaigns, advertising executives can demonstrate the significance of their operate to the plank.